From the moment it was published almost ten years ago, The Elements of User Experience became a vital reference for Web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, and full-color new edition, Jesse James Garrett has refined his thinking about product design, going beyond the desktop to include insight that applies to the proliferation of mobile devices and applications<BR><BR>Successful interactive product design requires more than just clean code and sharp graphics. You must also fulfill strategic objectives while meeting users' needs. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it<BR><BR>With so many issues involved---usability, brand identity, information architecture, interaction design---creating the user experience can be overwhelmingly complex. This new edition cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design<BR><BR>"Jesse James Garrett's book remains essential reading because it elegantly brings together the ideas that define user experience. This book continues to help novices design with confidence and to give experienced practitioners a structure that enables them to reach further." Giles Colborne author of Simple and Usable Web, Mobile and Interaction Design<BR><BR>"Still, pound-for-pound, the most useful introduction to user experience there is." Louis Rosenfeld publisher, Rosenfeld Media and co-author of Information Architecture for the World Wide Web<BR><BR>"Jesse James Garrett clarifies the entire jumbled field of user experience design. And because he's a very smart fellow, he's kept it very short so there's a useful insight on almost every page." Steve Krug author of Don't Make Me Think and Rocket Surgery Made Easy<BR><BR>"Deconstructing and modeling both the human and conceptual issues, Garrett exposes the essence of a problem usually obscured by thick layers of technical camouflage." Alan Cooper author of About Face and The Inmates Are Running the Asylum