<p> From the world?s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. </p> <p> Geoffrey Moore?s now-classic <i>Crossing the Chasm</i> became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. </p> <p> Based on twenty years? experience advising the top leaders of many of the world?s most successful enterprises, Moore?s <i>Escape Velocity</i> offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business. </p> <p> As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale. </p> <p> In <i>Escape Velocity</i>, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers?category power, company power, market power, offer power, and execution power?this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains </p> <ul> <p> </p><li>how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise?s portfolio out of lower-growth and into higher-growth categories;</li> <p></p> <p> </p><li>how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;</li> <p></p> <p> </p><li>how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;</li> <p></p> <p> </p><li>how to create unmatchable offerings by being swift to neutralize competitors? innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;</li> <p></p> <p> </p><li>how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way. </li> <p></p> </ul> <p> Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector. </p> <p> At a time when the world is looking to established enterprises for growth and stability, Moore?s analysis is penetrating and his prescriptions are right on the mark. <i>Escape Velocity</i> gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions. </p>