The authors believe that public schools cannot continue to overlook the benefits of social media. Their guide for K-8 administrators focuses on integrating social media into communication and professional development; schools can start using social media in these areas right away without violating current district policies about communicating with students beyond the school day. The book concentrates on using Twitter to build the school's brand and as a tool for building a personal learning network, with a review of other resources such as LinkedIn, blogs, wikis, and Facebook. Each section closes with next-step activities and numerous reproducibles. In addition to surveys, parent letters, tracking and evaluation forms, rubrics, and planning sheets, there are also reproducible explanations of social media tools to give to various stakeholders. The book also includes an annotated list of ten websites, books, Twitter feeds, and Diigo collections for learning more about social media. Ferriter is a sixth grade teacher who offers professional development courses in social media technology. Co-author Jason Ramsden is chair of the North Carolina Association of Independent Schools' Commission On Technology. Co-author Eric Sheninger is the media-savvy principal of New Milford High School. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)