<p><b>Be a Small Business with BIG IMPACT</b></p><p>Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:</p><p><b><i>You Are in a Fight for Your Life.</i></b></p><p><b>As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers—you have to keep them FOR LIFE. <i>And</i>, you have to win them over where your competition can't—at the street level.</b></p><p>Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.</p> <p>Covers:<ul><li>9 inconvenient truths of grassroots marketing<li>Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you<li>How to use the media as an extension of personality and of relationship—NOT a substitute for it<li>Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)<li>On-site promotions—increase revenue without spending money, time or leaving your operation <li>How to use—and how to waste dollars on—the Internet and other technology</ul><p><b>PLUS gain access to:</p> <p>FREE – Glazer-Kennedy University Webinar Series<br>FREE – Elite Gold Insider's Circle Membership*<br>FREE – Income Explosion Guide & CD<br>FREE – Income Explosion FAST START Tele-Seminar</b></p>