In this reference for general readers in high school and up, Romero (fashion journalism, Center for Worker Education, City College of New York) explains how hip hop style infiltrated the garment district and gave African American entrepreneurs a chance to thrive in a newly created branch of the industry. She chronicles the transition from hip hop style to hip hop branding and looks at the rationale behind decisions of major department stores to incorporate hip hop fashions. She also profiles pioneering brands and companies, and looks at the role of celebrity endorsements. The book includes a wealth of b&w photos. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)