<DIV><p>Services like social networks, web analytics, and intelligent e-commerce often need to manage data at a scale too big for a traditional database. As scale and demand increase, so does Complexity. Fortunately, scalability and simplicity are not mutually exclusive—rather than using some trendy technology, a different approach is needed. Big data systems use many machines working in parallel to store and process data, which introduces fundamental challenges unfamiliar to most developers.</p><p><i>Big Data</i> shows how to build these systems using an architecture that takes advantage of clustered hardware along with new tools designed specifically to capture and analyze web-scale data. It describes a scalable, easy to understand approach to big data systems that can be built and run by a small team. Following a realistic example, this book guides readers through the theory of big data systems, how to use them in practice, and how to deploy and operate them once they're built.</p><p> Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.</p></div>