<P>Don’t restrict your creative property to one media channel. Make the essential leap to transmedia! </P><P>From film to television to games and beyond, <I>Storytelling Across Worlds </I>gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property. </P><P>This, the first primer in the field for both producers and writers, teaches you how to:</P><UL><P></P></UL><P>* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives</P><UL><P></P><P></P></UL><P>* Create writing and production bibles for transmedia property</P><UL><P></P><P></P></UL><P>* Monetize your stories across separate media channels</P><UL><P></P><P></P></UL><P>* Manage transmedia brands, marketing, and rights</P><UL><P></P><P></P></UL><P>* Work effectively with writers and producers in different areas of production </P><UL><P></P><P></P></UL><P>* Engage audiences with transmedia storytelling</P><UL><P></P></UL><P>Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.</P>