<DIV>To commemorate Roots Canada’s 40th anniversary, <I>Roots: 40 Years of Style</I> celebrates the company’s rich history and brings together a curated collection of the best and most visually arresting photographs from the Roots archives — many of which have never been seen before. As Canada’s most iconic brand, Roots has a history that runs deep into the heart of the country. The company was founded in 1973 by Michael Budman and Don Green, with a goal of translating their affinity for the Canadian wilderness and sport into a distinctive and unique aesthetic. Celebrating the best and fiercest contribution of Roots to the Canadian cultural landscape, <I>Roots: 40 Years of Style</I> chronicles the history of the company and demonstrates how this exceptional brand continues to be a global lifestyle leader. Featuring never-before-seen photographs, an introduction by Dan Aykroyd, and a foreword by renowned fashion editor Suzanne Boyd, both of whom have longstanding relationships with company founders, this is a must-have collectable celebrating the influence of Roots on fashion, interior design, and heritage in Canada.</DIV>