<P style="MARGIN: 0px">Most PR books tell you how to “spin” your organization’s message. Let’s face it: people are sick of that! <B> <I>Spin Sucks</I> </B> will teach you how to communicate honestly, responsibly, transparently, and authentically… and thereby regain the trust of customers, prospects, stakeholders, investors, and communities.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her spinsucks.com blog – <I>and its most popular posts have been case studies, tips, and tools for transparent and ethical communications.</I> Now, she’s integrated all she’s learned into a complete and actionable guide for every PR and corporate communications pro. You’ll learn how to:</P> <UL> <LI>Tell your story effectively -- without sex, extortion, or even stretching the truth</LI> <LI>Integrate transparency and honesty into the fresh content that Google now demands</LI> <LI>Overcome whisper campaigns, anonymous attackers, media manipulators, and trolls</LI> <LI>Discover <I>why</I> there’s a gap between your brand message and your customer’s perception, and create a specific, customized action plan for fixing it</LI> <LI>Work with your customers to consistently tell your brand’s story, day after day</LI> <LI>Prepare yourself to engage successfully, celebrate your brand ambassadors, and turn critics into fans</LI> <LI>Learn from remarkable case studies: both successes and failures</LI> </UL> <P style="MARGIN: 0px">Dietrich concludes by showing PR and communications agencies how to use these techniques to support their own businesses, and overcome the “shoemaker’s children” syndrome, in which they’re so busy attending to clients that they never address <I>their own</I> communications needs.</P> <P style="MARGIN: 0px"> </P>