<p><i>The Data to Dollars Value Chain</i> is a practical guide to creating successful analytics projects, teams, and ongoing initiatives. You are undoubtedly relying on data analytics more than ever before to gain a competitive advantage in today's market. While Big Data is all the rage, many enterprises are barely harnessing the information that they've been accumulating for decades. Thoughtful, skilled, technical analysis is the only way to truly understand customers and consumer behavior and to capitalize on market opportunities. </p> <p>This book contains all the components of the process, methods, and templates you need to unlock the potential of your data. You will learn how to "reduce the barrier to benefit" from analytics by enabling your team to get more from their analytics effort despite inevitable constraints in budgets, staff talent and experience, knowledge, data quality and availability, and even political barriers within your organization. </p><ul><li>Come away with a practical, battle-tested methodology to reduce risk, avoid failure, and enhance the results from analytics projects</li><li>Unlock the full potential of your data with best practices, practical processes, tools, and templates from leading analytics authority, Jaime Fitzgerald</li><li>Improve your projects, career, and organization by using data, analytics, and technology to enhance results</li><li>Use included process guides and electronic templates regardless of the size, sector, or geography or your organization</li></ul>