Created through a "student-tested, faculty-approved" review process APPLIED CALC is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Geared toward business and social science majors, this text equips students with the analytical tools and technological skills they need to be successful in the workplace. Straightforward language and writing style promote conceptual understanding, and the incorporation of real-life applications, examples, and data helps engage students--even those with minimal interest in mathematics. An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets, including end-of-chapter review cards, downloadable flashcards and practice problems, online video tutorials, solutions to exercises aimed at supplementing learning outside of the classroom.