<P><EM>Transmedia Marketing: From Film and TV to Games and Digital Media</EM> is a ground-breaking guide to the rapidly changing world of entertainment and media marketing. In the 21<SUP>st</SUP> century, media platforms are becoming more alike – film is less linear and games are more cinematic – and entertainment and its marketing are often indistinguishable. <EM>Transmedia</EM> Marketing is the first book to approach content creation and content marketing on multiple platforms as single, holistic storytelling designed to engage audiences.</P><P></P><P>Offering in-depth case studies, insight from leading entertainment professionals, and full color examples of effective advertising tools and templates, Transmedia Marketing covers marketing of many media platforms and marketing across many media platforms – from branding, industry events, and media relations to trailers, digital content, and the socialized screen. Zeiser demonstrates how to harness the power of your audience by allowing them to shape and promote your story. Here you’ll gain the tools you need to write and execute the winning plan for your next media project!</P><P></P><P>Be sure to visit the extensive companion website (www.transmediamarketing.com) for sample marketing plans, creative briefs, press releases, social media screen grabs, and supplements to the book’s major case studies.</P>