<div><p>"Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."—<i>Publishers Weekly</i></P><p>"Marketing is ever-changing and <i>The Third Screen</i> mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"—Jeffrey Hayzlett, best-selling author of <i>The Mirror Test</i></P><p>"Chuck Martin has more than all the facts. He has the soul of the idea. <i>The Third Screen</i> is thoughtful and valuable."—Chris Brogan, president, Human Business Works, co-author of <i>Trust Agents</i></P><p>In this fully updated new edition, Chuck Martin updates his essential marketing handbook for a rapidly evolving mobile marketplace. With more than one in every five people owning a smart phone or tablet worldwide, companies that fail to market to their ecommerce customers will be left behind. The book covers mobile video, SMS (text) messaging, location-based marketing, advertising and media, and inbound marketing and offers insightful case studies of top companies who are using these new platforms successfully.</P><p><b>Chuck Martin</b> is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a US-based think tank focused on marketing tactics for a world gone mobile. Martin is the author of eight business books, including the <i>New York Times</i> business bestseller <i>The Digital Estate</i>. He has appeared on CNN, CNBC, Fox, and ABC-TV <i>News Now</i>.<br></div>