<P>Revealing the hidden processes behind why certain brands command our loyalty and trust,<I> Brand Psychology</I> looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.</P><p>Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them, with examples such as e-cigarette legislation, the London 2012 Olympics, the iPhone 5S's fingerprint ID technology and Miley Cyrus.</P><p>He answers key questions about brand and reputation management, including:<BR>--Why do we trust some brands more than others?<BR>--How important is integrity for a brand's survival?<BR>--How can brand confidence be rebuilt during a crisis?</P><p>Combining practical, how-to advice on media relationships and crisis management, with an exploration of reputation psychology and consumer motivation, <I>Brand Psychology</I> reveals how to build a meaningful brand that resonates with the public.