<div><p>Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. With step-by-step instructions and hundreds of examples, the fourth edition of this Missing Manual gives you all the tools, techniques, and expert advice you need.</p><p>The book’s clear, knowledgeable guidance takes you from the simplest Web-creation task—writing their first line of HTML—all the way to building complex web pages, with components like interactive page elements, audio, video, and e-commerce capability.</p><p>The important stuff you need to know</p><ul><li><b>Plan your site.</b> Create web pages by learning the basics of HTML and HTML5.</li><li><b>Control page design with CSS.</b> Format text, images, links, tables, and other elements.</li><li><b>Attract visitors.</b> Ensure that people can find your site through popular search engines.</li><li><b>Build a community.</b> Add forums, fresh content, and a feedback form to encourage repeat visits.</li><li><b>Get smart.</b> Use free tools to identify your site’s strengths and weaknesses.</li><li><b>Create your own blog.</b> Post your musings with a free blog-hosting service.</li><li><b>Bring in cash.</b> Host Google ads, sell Amazon’s wares, or push your own products.</li><li><b>Add pizzazz.</b> Include audio, video, interactive menus, and more.</li></ul></div>