<p><b>The inside scoop on innovations and relationships that are revolutionizing the industry</b></p><p>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. <i>Advertising Age</i> editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.</p><p><b>PRAISE FOR <i>MADISON & VINE</I></b></p><p>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of <i>The Apprentice</i> and <i>Survivor</i></p><p>"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.</p><p>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of <i>What Would Machiavelli Do</i> and <i>Fortune</i> magazine columnist</p><p>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.</p>