Two professors with the Tuck School of Business at Dartmouth apply the strategic innovation approach to opening a visionary division in an established company, and explore the challenges of forgetting some of what made the parent company successful, borrowing some of its assets, and learning how to succeed in an emerging market. Case studies of prominent American corporations are provided. The book was originally announced under the title Forget, borrow, learn; building breakthrough businesses within established organizations. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)