<b>Public Relations: contemporary issues and techniques</b> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.<br><br>The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:<br><br>* The use of multimedia techniques in PR<br>* Overseas media and the globalization of media communications<br>* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup<br><br>The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. <br><br>With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals. <br><br>* Features transcripts of interviews with key individuals involved in Public Relations<br>* Dedicated guide to the myriad strategies and techniques involved in PR today.<br>* New material reflecting the impact of new technology and the globalisation of media communications.