Davis (managing partner of Prophet in Chicago; adjunct instructor at Northwestern U.) and Dunn (president and CEO of Prophet) show companies how to "jump-start the brand-building process" by determining the best ways to deliver their brand across all interactions with customers and other stakeholders, and through every employee in the company. The principles are applicable to all range of companies product and service, privately- and publicly-held, for-profit and nonprofit, big and small. Case studies of a number of established, successful companies are included. Annotation (c) Book News, Inc., Portland, OR (booknews.com)