The social skills of today's pharmacists play an increasing role as greater emphasis is placed on pharmacist-patient interaction. Whether you are a pharmacy student or a practicing professional, with this concise and easy-to-read text you can acquire the valuable skills and techniques needed to become an effective patient counselor.<BR>This Second Edition explores a broad range of theoretical and practical issues and real-world situations. You will study a complete description of basic counseling protocols, recommendations on how these protocols can be used to meet specific patient needs, and ways to incorporate effective patient counseling into pharmacy practice. You'll also learn how to enhance your relationships with peer health professionals. New and expanded topics include cultural and literacy issues and the therapeutic alliance between health professionals and patients.