Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book <i>Relationship Fundraising</i> to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to <ul><li>Implement creative approaches to relationship-building fundraising<li>Avoid common fundraising errors and pitfalls<li>Apply the vital ingredients for fundraising success<li>Build good relationships through marketing<li>Achieve a greater understanding of their donors<li>Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.<li>Prepare for the challenges of twenty-first century fundraising</ul>