<DIV><P style="MARGIN: 0in 0in 0pt">Narrating the story of the poor village of Montalicino, located on the outskirts of Siena, Ezio Rivella recollects the efforts and strong will necessary to promote Brunello wine to the world. This personal account describes the delicate and precise process of making the wine as well the inspiration, economics, and history behind the success of the company, offering all lovers of Italy—and especially those who enjoy the country's wine—a history of this remarkable town and its product and the businessman whose work transformed it into an industrial power and a major tourist attraction.</P></DIV>