<div><div>Each chapter of this book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroic leaders. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words. An innovative study of interest to students and researchers in discourse analysis, political communication, journalism and media studies.</div></div>