<P><B>In today?s constantly shifting business environment, being able to adapt to change is the key to survival for many companies. Learn how you can thrive on change and ensure your company remains on top.  </B><B></B></P><BR><P>·        Demonstrates how you can use change and disruption, which is unavoidable in today?s business environment to your own business advantage.</P><P>·        This is a perennial subject area, every executive in every company needs to know how to maintain their own and their company?s business edge.</P><P>·        Based on interviews with 130 executives from leading global companies such as Nokia, IBM and Accenture.</P><P>·        This book is unique as it shows both the failures as well as the successes of the world?s leading global companies and how you can use their experiences to ensure your company becomes and remains successful.</P><P>·        The author team comprises an INSEAD academic and a business practitioner, the ideal combination of credibility and experience.</P><P>·        The strategy books market has grown by 41.2% in 2007 compared to 2006 Q2 (Bookscan, TCM 2007 Q2).</P><P>·        Benchmarks: Blue Ocean Strategy (9781591396192) ranked 7th of all Strategy books, Profit from the Core (1578512301) ranked _____ and The Innovator?s Solution (1578518520) ranked ___ of all strategy books (Bookscan, TCM 2006).</P>