<i><p>The Anthropology of Media: A Reader</p><ul><li>Brings together key writings in the emergent field of the anthropology of media for the first time</li><li>Integrates key themes in the anthropology of media by means of editorial commentary</li><li>Explores the theoretical issues that have arisen from ethnographic studies of media</li></ul></i> offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field – the anthropology of media – and brings its key literature together for the first time.<br />