<DIV><p>“This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about—and that's saying a great deal.”—Jeremy Bullmore, columnist for <I>Campaign</I>, <I>Management Today</I>, and the <I>Guardian</I></p> <p>We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done—whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. </p> <p> <b>Lindsay Camp</b> has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the “Writing for Design” category in the D&AD Global Awards, the advertising and design industry's Oscars. </p></DIV>