Kumar (marketing, London Business School) and Steenkamp (marketing, U. of North Carolina, Chapel Hill) present the first book dealing with private labels published by a major publisher and written by an experienced practitioner or academic. Drawing on their own and other academic research, trade publications, and their consulting experience, the authors analyze retailer strategies for private labels and challenge brand manufacturers to develop an effective response. The authors lay out actionable strategies for competing against, or collaborating with, private label purveyors. The text contains a number of detailed international case studies, visuals, and hands-on tools, to assist managers to effectively and profitably meet the store brand challenge. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)