Zeng (strategy, Cheung Kong Graduate School of Business, Beijing, China) and Williamson (international management and Asian business, INSEAD, Fontainebleau and Singapore) examine how Chinese companies are using cost innovation--the strategy of using Chinese cost advantage in radically new ways to offer customers around the world dramatically more for less--and are challenging the rules of global competition in the process. Designed for Western managers, the text discusses what cost innovation is exactly, how the Chinese achieve it, where Western companies are most vulnerable to the phenomenon, how and when it will disrupt the global market, and strategies that established multinationals can develop to respond to the new competition from China. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)