'Logo' showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organizations for winning the attention of a global, time-poor audience. There is work by masters of symbol and logotype design, such as Paul Rand, Saul Bass and Anton Stankowski, alongside marks by today's big names and emerging talents, including Sagmeister Inc., North, Studio Apeloig and Segura Inc.<BR>There are three main sections to the book: 'Logotypes and letters', which focuses on text-based logos: 'Symbols', which presents pictorial and abstract emblems; and 'Families and sequences', which looks at logo systems. Each section includes a short introduction to help decode the visual language of trademarks and to pick out emerging trends. What's behind the popularity of solid squares, circles and handwritten logos? What's the signiflcance of a mountain, a star or vertical stripes in different industrial sectors? Why are some brands dropping words from their logos altogether? Dotted throughout The book are 40 influential 'focus' logos and stories of how they came into being. Subjects include the identities for classics such as Deutsche Bank, WWF, Lufthansa, Starbucks, Time Warner, UBS and Kellogg's, and newer logos such as those for Tate, the RAC and ConEdison.<BR>Designed by London-based Spin, the creators of entities for Channel Five, The White Chapel Gallery and the Institute of Contemporary Arts, the book provides an almost limitless source of inspiration and reference, an easily accessible guide to the world of identity design.