Picking up on some of the themes developed in his critically acclaimed book <i>Understanding Audiences </i>(SAGE), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. Structured around contemporary topics, including celebrity and reality TV, <b>Investigating Audiences </b>is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, <b>Investigating Audiences </b>is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.