From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. <i>Understanding Broadcast and Cable Finance</i> helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.<br><br>*Covers financial statements, systems, planning and budgeting, and much more<br>*Written by experts from the Broadcast Cable Financial Management Association<br>*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content