<DIV><DIV><DIV><DIV><P>Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. <I>Green Graphic Design</I> reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: </P><P><B>·</B><B>  Picking projects  </B><B>·</B><B> Strategizing with clients </B><B>·</B><B> Choosing materials for manufacture and shipping </B><B>·</B>  <B>Understanding users </B><B>·</B><B>  Picking ink and paper for printing </B><B>·</B><B>   Binding</B><B>  </B><B>·</B><B> Packing final products </B><B>·</B><B>  Building strong brands  </B><B>·</B><B>  Working with clients to foster transparency and corporate social responsibility </B></P><DIV>Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. <I>Green Graphic Design</I> is an indispensable resource for graphic designers ready to look to the future of their business <I>and </I>the environment.</DIV>