<DIV><b>Discusses the visual language that the materials, media, and processes create</b><p>With informative text and specially commissioned full-color photographs, <i>Print and Production Finishes for Bags, Labels, and Point of Purchase</i> shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.<p><i>Print and Production Finishes for Bags, Labels, and Point of Purchase</i> is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd-including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on. By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.</DIV>