<DIV><P class=AICopy style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of <I>Risk Issues and Crisis Management in Public Relations</I> defines reputation, explores how to value it, and provides practical guidelines for effectively managing it.</P><P class=AICopy style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify"> </P><P class=AICopy style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.</p></DIV>