<DIV><B>?There?s fake corporate marketing and then there?s real marketing. This is the <I>real</I> stuff for <I>real</I> people.?<BR>?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream</B><BR><BR> These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.<BR><BR> Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.<BR><BR></DIV>