<DIV>Where do great ideas come from? Linus Pauling said, &quot;The way to get good ideas is to get lots of ideas, and throw the bad ones away.&quot; Easy to say when your ideas have won the Nobel Prize--twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps--starting with &quot;Question convention.&quot; Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with <I>Basics Product Design: Idea Searching</I>.</div>