"Using Web Marketing for the Music Business you can create a powerful web site that captures your audience, allowing them to see, hear and buy your music." "Market your band using sites such as MySpace, Facebook and Youtube, where you will interact with your fans using viral marketing, blogs, message boards and fan generated content. You will learn to coordinate your offline and online promotions for maximum effect." "Drawing on his vast experience and the knowledge of a whole plethora of industry experts, Hutchison brings you the best marketing advice." "This is the perfect book for do-it-yourself musicians, managers and labels who want to maximize sales and exposure or the industry professional seeking information on new media."--Back cover.