Redman, a noted data quality consultant, offers this guide to corporate executives and managers on how to interpret data more accurately when it comes to marketing, product development, workforce recruitment and financial management. The author provides 15 methods for turning a company's unique data into a viable and marketable asset, such as identifying "bad" data and treating all information as proprietary. Appendices are also included that explain metadata processes, sources for technology support and the "Ascent of Process" model that has already been used in several successful companies. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)