Written for budding entrepreneurs and small business owners, this book offers practical advice on how to "demystify" financial terms and concepts so that even business novices can gain a competitive edge in the marketplace. Berman and Knight, owners of the Business Literacy Institute, explain income statements, balance sheets and lean management principles in clear and straightforward language, and identify the most common pitfalls that first-time business owners encounter such as a failure to understand the metrics that can affect the bottom line. Managing and measuring cash flow is also explained in detail. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)