"Why do so many organizations seem to rush lemming-like to each new innovation, only to abandon it when it falls short of initial expectations?" The preceding is a question Fenn and Raskino, both vice presidents at Gartner Research, ask early on in their book as a way to illustrate the hype cycle. It's that cycle of hope and the disappointment that frequently follows when the first blush of enthusiasm for a new innovation or product was based solely on "hope and hype." The authors provide a benefits-led program for innovation adoption that illustrates how to understand the trade-offs that are made when prioritizing sets of innovations, and how to avoid the pitfalls of the hype cycle. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)