The fifth edition of this textbook on business strategies, aimed primarily at marketing students, has been expanded to include new chapters on Entrepreneurial Strategy, Strategy Dynamics and Strategic Leadership, as well as additional case studies using products from the world of computing, music and entertainment. Lynch (strategic management, Middlesex U., London) uses case studies from corporations such as Coca-Cola, Ford, EMI and Google to explain how an entrepreneurial focus is needed to analyze business environments, form objectives and goals and find a strategy that is customer-driven. Additional strategies are offered for non-profit organizations as well as public and government sectors. An access code is provided for additional online learning resources. Not distributed in the US at this time. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)