An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.<br><br>Importantly, <i>Contemporary Issues in Marketing and Consumer Behaviour</i> makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.<br><br>Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. <br><br>* Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date <br>* Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!<br>* Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text