Editors Ohsawa (systems innovation and engineering, U. of Tokyo) and Yada (management information systems, Kansai U., Japan) have assembled this textbook on the integration of data mining tools and human thinking processes, with expert contributors exploring applications in software design, marketing, industrial design and web development. This book examines how data mining can be implemented to identify consumer patterns through such approaches as chance discovery, knowledge discovery, discourse analysis and the adjacency matrix. With its focus on using social data for marketing and design research, this volume is written for students and researchers headed for a career that includes website design, database retrieval, e-commerce and global teamwork projects. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)