<DIV><p>This book explores how to formulate a vision for new and appropriate products. A new approach called Vision in Product Design (ViP) strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.</p><p><B>Paul Hekkert</B> is a professor of Form Theory and on the faculty of Industrial Design Engineering at the Delft University of Technology in Holland.</p><p><B>Peter Lloyd</B> is head of the Department of Design and Innovation at the Open University in the United Kingdom.</p><p><B>Matthijs van Dijk</B> is CEO of KVD design consultancy and is a professor of Applied Design at TU Delft.</p></DIV>