<p><strong>Bring in more customers with your own web site!</strong></p><p>Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. <em>Small Business Web Sites Made Easy</em> shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!</p><ul><li><div>Learn essential HTML skills</div></li><li>Plan your site architecture </li><li>Add style to your web site using Cascading Style Sheets (CSS)</li><li><div>Make your pages come alive with JavaScript elements</div></li><li><div>Increase leads, conversions, and sales using search engine optimization (SEO)</div></li><li><div>Set up pay-per-click advertising, including Google AdWords</div></li><li><div>Track metrics with hit meters</div></li><li><div>Market your site on Facebook</div></li><li><div>Create a shopping cart and enable credit card transactions</div></li></ul>