This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.<br><br>No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.<br><br>Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.<br><br>*Integrated, parallel production workflows design techniques for multi-channel distribution are discussed<br>*Facilitates an understanding of the inherent challenges in producing and distributing content for multiple consumption devices<br>*Connects consumer technology with production infrastructure<br>*Ties together all other technical books that deal with each topic individually: i. e DTV, IPTV, Internet, Mobile TV