<DIV>&ldquo;Green&rdquo; has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it&rsquo;s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.<p>In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade&rsquo;s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for <i>our</i> atmosphere, but what do you say to the boutique hotel owner who thinks they detract from <i>his</i>?</p><p>We&rsquo;ll only solve our problems if we&rsquo;re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.</p></div>