Featuring over 500 ads from the Jim Heimann Collection, these fashion advertisements from 1900 to 1999 give readers a stylish retrospective on the century that defined, redefined, and reinterpreted fashion as we now know it. Arranged by decade and bursting with illustrations, the books introduction, chapter text, and year-by-year timelines explore major trends in fashion from a specialty business to the mass market. Highlighted throughout the book are the historical events, key magazines, the influence of movies and pop culture, and important trends, brands, and retailers. Whether youre a clothes horse or a fashion amateur, this visual history will provide a comprehensive guide to the evolution of 20th-century style.