<b> KEY BENEFIT</b>: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.<br><b> KEY TOPICS</b>: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter.  It starts with<b> <b>Orient</b></b>, which outlines what is going to be covered in the chapter and then connects these topics with a “role-model” business professional.  Next is <b>Explore</b>, which looks at the skills that their “role-model” used in order to be successful.  Third is <b>Confirm</b>, which revisits what they have learned in the chapter.  And, finally, <b>Apply</b> allows students to use the skills they have learned in the chapter.<br><b> MARKET</b>: For introductory level business students.<br>