In-depth interviews with Fashion Makers, from famous designers and founders of fashion labels to key figures, unveil the process that creates an alluring design, collection and brand. We discover why handcraft is so important to Dries Van Noten, why Luella Bartley loves mixing rebellion with traditional English style and why the founder of A.P.C., Jean Touitou, "doesn't make bags for bitches.'<BR>But it's not just designers who make or break a brand. The Fashion Shapers - editors,stylists, buyers, PR specialists, trend forecasters and educators - reveal their own distinctive roles. What is the editor of British Vogue, Alexandra Shulman, looking for when scouting for emerging talent? Where does Alexandre de Betak get inspiration for the spectacular fashion shows he creates for John Galliano, Hussein Chalayan and Victoria's Secret? How does Catriona Macnab, head of trends at WGSN, work out what everyone will want to wear next year?<BR>This book will be a must-have for fashion students,fashion professionals and anyone who wants to know what makes fashion function. This book includes 265 illustrations in color.